Traditionally, many to dress up as Gianduja during carnival. Lighthearted and joyful, the people embody the ‘typical’ Piedmontese gentleman: he is brave, prudent with good tendencies, and devoted to his inseparable wife Giacometta who accompanies him in the richly coreographed dances, especially in charity drives and volunteer events. The week before the Lent, Giandujas visit the infirm, youth hospitals, and shelters ditributing the typically round and flat candies wrapped in hexagonal shaped little cartons which carry the profile in relief of this figure, always with the tricorn, symbol from the 19th century Piedmontese army to whom Italy owes it’s unity.